What should a personal fitness trainer charge? What type of personal trainer salary should he or she expect? My answer is it all depends on the clients perceived value of the service. If the client thinks you are delivering more than $100 an hour in service, you can charge $100 per hour or more. If the client doesn’t feel you offer $100 in value, they are not going to like your personal training rate very much.

The moral of the story is to increase perceived value of your personal training service; and you will be able to charge much more. In my opinion, a personal fitness trainers salary should be justified by the degree of education, personal training certification, experience, their specific specialty, and how much perceived value they can pass onto the client.

If you are a personal fitness trainer who focuses on over delivering value to your clients, you should never be shy about having higher than average rates. A trainer who has a very high perceived value by clients is well on the way to having a personal trainer salary of over $100,000 each year.

To discover how to increase perceived value so your income exceeds $100,000 a year visit personal trainer salary.